Copy Writing Julie Shapiro
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Creative Copywriter Ad Copy Sample

Your national audience may know zippo about Zappo...

But they know a sign from above. When there’s writing in the sky people take notice. Spectators attending the recent San Diego Red Bull Air Races looked up in the sky and saw Zappos.com, the url for a shoe company and innovative online retailer.

Zappos turned to Skytypers’ squadron of airplanes to advertise their url across the horizon. With skybillboardstm there are no air restrictions, a company can literally own the sky for an event. Zappos.com not only reached the racing audience, but captured the attention of anyone gazing at the sky a good fifteen miles away.

Advertising like this can’t be missed, not when each letter stretches 1200 feet as tall as the Empire State Building. And that’s only the letter size; an entire skybillboard occupies approximately 33 million square feet of sky. Bigger than a football field by far, this is the largest marketing message around spanning up to 5 miles in length.

Talk about an attention getter and a commanding presence!

Is it any wonder that a major movie campaign began in the skies over Comi-con in San Diego? The campaign is so hot we can’t tell you the movie just the results. Skytyperstm listed the phone number in the sky, 20,000 viewers dialed in for information and over 500,000 visitors clicked on the movie website.

For results like this, isn’t it time you took your advertising to the sky? Contact Skytypers and get your message noticed at major events and beyond.

 

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Creative copy writing, feature stories, web content, newsletters and more for San Diego and Southern California. Monday, 10-Nov-2008 17:43:42 MST
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